Australian tourism in 2020
Exploration, adventure and the outdoors is the lifeblood of Australian tourism. Foreigners flock to Australia to experience the natural beauty that the country has to offer and it plays a pivotal role for our growing economy.
While the world rang in a new decade on NYE, Australia was already reeling from the 2019-2020 bushfire season, now ominously termed as the Black Summer. Having burned over 17 million hectares of bush (the same size of Florida) and killed over 1 billion animals, these wildfires led to one of the $4.5 billion loss in the tourism industry.
Many small towns and communities, particularly the South Coast region, are heavily driven by tourism and rely on travellers to visit and spend. However, as these fires destroyed businesses and homes, trip cancellations meant many households struggled with revenue and job losses.
An example of this was the famous Blue Mountains. Usually attracting an average of 4 million visitors annually, the bushfires affected more than 80% of the region, causing a loss of hundreds of millions of dollars during what is usually their busiest holiday season.
To add fuel to the fire, COVID-19 and the suspension of international travel will prolong the industry’s recovery. During such uncertain times, supporting local businesses and driving domestic tourism has never been more important. Whether it’s a day trip to a coastal town, or a road trip interstate, there is so much that we can do to still explore all while supporting our local communities and injecting money into the economy. Planning a budget-friendly trip is as easy as grabbing your friends, fuelling up your car (or hopping on a train) and hitting the road!